You have this awesome idea about a product and decide to start a company. Where do you start? What are the first steps? Frequently, startups will jump right into product building and hope that it will sell. We tend to bias our own experiences. If I am having this problem, then others surely are. As a hypothesis, that’s actually a great starting point. However, It’s not quite clear at this stage how this will translate into a company that makes revenue. There is a long bridge to cross and requires following a framework and some discipline.