Starting your startup in a niche will improve the odds of success
This is gold. I agree. The problem is that investors often look for a TAM, and perhaps have not read the book "Crossing the Chasm" (that formulated the idea of first going after a small niche and then expanding).
This is gold. I agree. The problem is that investors often look for a TAM, and perhaps have not read the book "Crossing the Chasm" (that formulated the idea of first going after a small niche and then expanding).