I need another day ….

Hey PMs,

Hope you had a good long weekend for labor day in the US.

On my my part, we were busy gearing up for an upcoming festival next weekend. As a result I could not finish my article on time.

I will send my article tomorrow. My apologies.

The topic of my article is Value Propositions.

There is enough literature out there on how to create products that add value. I have more nuanced point of view, especially in B2B.

I break down value proposition into 3 parts.

• Expected Value

• Unexpected Value

• Differentiated Value

More on this tomorrow. Stay tuned.

Deepak Deolalikar

---

---