Gem from around the (PM) world - Vol 52
Differences in B2B and B2C product management
Hey PMs
Happy Friday.
Now that have trained and coached over 300 product managers, I frequently get questions about career options. Most of them are about transitioning from engineering to PM.
Occasionally, I will get asked about changing domains from B2C to B2B or vice versa. I don’t know what drives them to consider but my guess is that grass always looks green on the other side.
Can you go from B2C to B2B or vice versa. In theory, yes?
Many PM experts claim that as long as you have basic PM skills, you should be able to adapt.
As they say:
In theory, practice and theory are the same but in practice thay are different.
It is really important to understand the differences between B2B and B2C PM. As you know, I write about B2B here and on social. So I don’t think I can ever qualify for a job at say Spotify.
Here is the article.
I share B2B PM articles every Tuesday and a GEM like this every Friday.
Here are the past Gems.
https://productsos.substack.com/t/gems