A Gem from around the (PM) world - Vol 38

How to think about differentiated value

Hey PMs

Happy Friday. Here is an interesting post on the topic of differentiated positioning.

Most of you know

April Dunford

and her super insightful writing on positioning. If you have not already, I highly recommend reading both her books. It’s a gold min for founders and product managers.

Today I share her recent post on how she thinks about differentiated value.

Your product does not have differentiation from core competition.
But most likely, there is differentiation, the team is just not aware. She lists various root cause for this blindness and offers solutions to each in this fascinating article.

Here is the link.

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I am available for coaching and advisory for B2B product teams and startups.

Let’s start with a free 30 min intro call.

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