A Gem from around the (PM) world - Vol 35
What about Business R&D?
Hey PMs
Happy Friday. Here is an interesting post on the topic of business R&D.
We have been doing Technology R&D for a while. But scant attention is paid to Business R&D.
What’s that?
In this post Alexander Osterwalder, who created the Business Model Canvas makes a point that organization should also invest in Business R&D. That means deeper understanding of the market, the customers in order to find the best opportunities for the companies.
Technology R&D focuses on what can we build technically.
Business R&D focuses on what we should build.
What’s the desirability , feasibility and viability of our products and services? What do customers want.
Here is the article.
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