Hey PMs
Happy Friday. An interesting conversation on the topic of Jobs to be done.
Do Churches and Cross fit compete?
Yes, according the Jobs to be done framework.
In this article Bob Moesta, the pioneer of JTBD argues that if you look at from a users perspective , they are trying to accomplishing a healthy mindset. And they get a more fulfilling response from cross fit compared to church.
Here is a link to the article which also has the interview.
JTBD is a very powerful framework that dictates your product roadmap, design and GTM. It’s a critical skill that every PM should have.
In case you missed my Tuesday article….
Turning around a stalled product launch
I am available for coaching and advisory for B2B product teams and startups.
Let’s start with a free 30 min intro call.