3 Gems from around the (PM) world - Vol 3
Modern GTM Playbook for B2B, A new book on growth, Job search strategies
Hey PMs
Happy Friday. Here are some things I found of immense value about product management. Hope you found them useful too.
In this post:
Gem #1: Modern GTM Playbook for B2B SAAS - by Kay Iversen
Gem #2: New Book on Growth Levers by Matt Lerner
Gem #3: Job Search Strategies by PM Diego Granados
Link to schedule a free call with me
FYI … You can always reply to this email for suggestions or questions.
I will respond back.
Gem #1: Modern GTM Playbook for B2B SAAS - by Kay Iversen
How to build a high-growth engine for business software start-ups.
In the wake of hyper-growth successes like Slack and Dropbox, discussions about modern go-to-market (GTM) methods for B2B SaaS, such as PLG, PLS, Community-led, ABM, and Marketplace, are on the rise. This post aims to consolidate these approaches into a practical GTM playbook for B2B SaaS start-ups. Applicable to various software categories, the playbook is designed for products leveraging modern techniques like the data stack, iPaaS, or no-code/low code. It outlines five phases for systematically growing a new B2B business from zero revenue to high annual recurring revenue (ARR).
I believe all PMs should know what growth means and how they can weave them into their PM strategy.
Here is the article.
Gem #2: Growth Levers
Matt Lerner is a highly accomplished growth strategist. He shares his growth tactics on LinkedIn and his most viral post is about building persona at Paypal.
He just published a new book called Growth Lever. Link to Amazon.
Here is the synopsis.
Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process.
Gem #3: Job Search Strategies by PM Diego Granados
I am sure some of you are looking for jobs. I suggest you follow Diego for tips.
Here is his recent post on how to strategically apply.
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I post twice daily on my experiences in B2B Product Management.
If you missed my Tuesday newsletter this week, here is the link.
B2B Customers need more than product
I am available for coaching and advisory for B2B product teams and startups. Here are some things I can help.
Align business strategy to product strategy with revenue growth
Assess your product processes and recommend areas of improvement
Design product analytics for growth
Let’s start with a free 30 min intro call.