3 Gems from around the (PM) world - Vol 7
Hey PMs
Happy Friday. Here are some things I found of immense value about product management. Hope you find them useful too.
In this post:
Gem #1: How to build Personas by Matt Lerner
Gem #2: PM in Enterprise B2B by Jason Knight
Gem #3: Book recommendation - Factfulness by Hans Rosling
Gem #1: How to build Personas by Matt Lerner
Matt Lerner was at Paypal where he led growth. In this article he talks about how to build personas. This is super important for a PM to understand who your users are and how you can build a product that is effective for them.
Here is the article.
Gem #2: PM in Enterprise B2B by Jason Knight
Jason Knight provides some insight into enterprise product management for B2B companies, specifically startups and scale-ups selling products to large companies. He also explains some of the challenges product managers will face with enterprise B2B and provides solutions to overcome them.
Here is the video.
Gem #3: Book recommendation - Factfulness by Hans Rosling
Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think
As a PM, we need to have a good sense of data and facts. In this book, Hans Rosling explains the state of the world in terms of data. As a PM, this helped me to understand how to look at data with context around it.
Also, its a general positive book about the state of affairs.
You can buy here or borrow on your Libby app.
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